Designing
Experiences.
Scaling Brands.

I am currently finishing my BCom in Marketing Management at UNISA, with three modules remaining. That background means I approach design with an understanding of how platforms actually perform, not just how they look.

I am also a UX/UI Design Learner at Umuzi, currently completing a 12 month learnership focused on user centred design and digital product development. Recent work includes a full redesign of the Zara cart to checkout experience and a production ready mobile currency exchange app.

Seven years running a live digital platform means I understand both sides of a product. I have built for performance, written for conversion, and designed for real users with real frustrations. That experience informs every design decision I make at Umuzi.

I bring WordPress and SEO at an advanced level, a working understanding of analytics and funnel behaviour, and the ability to move between research, wireframes and high fidelity delivery without losing the thread of the original problem.

For 7 years I built and ran GhostTraders from the ground up. WordPress, WooCommerce, LearnDash, email automation, SEO strategy and everything in between. The platform grew to a peak of 20,000 monthly visitors through organic search alone, ranking for competitive forex education keywords without a single rand in paid ads.

But one problem kept surfacing. The design was not good enough. Landing pages that should have converted better. Course layouts that should have felt easier to navigate. A platform that worked but did not feel polished.

That gap is what brought me to UX. The Umuzi learnership was not a career change. It was a deliberate upgrade to finish what 7 years of building had started.